Genealogy work is more diversified than ever, and today’s professionals earn income through a wide mix of services, platforms, and audiences. Genealogy has many markets, not one, and this course looks at how those segments operate and how they can be combined into sustainable income.
Most sessions will be Q&A with working professionals about how the work functions, how fees are set, and where new opportunities are emerging. We’ll also cover the business side, including contracts, communication, marketing, management, and money, and how to align strengths, audiences, and offerings into a solid revenue mix. Professional considerations such as ethics, copyright, privacy, confidentiality, and how to communicate sensitive or unexpected findings will be woven throughout, since reputation and client trust are central to this work.
Week 1, 16 February
5:00-6:30pm, Income Streams in Genealogy (Willson)
7:00-8:00pm, Matching Strengths (Willson)
Week 2, 23 February
5:00-5:30pm, Speaking and Teaching: Topics (Willson)
5:30-6:00pm, Interview with Gena Philibert-Ortega
Gena Philibert-Ortega is an author, researcher, and instructor specializing in the use of social history and material culture to tell the story of historical women’s lives. She holds two Master’s degrees: one in Interdisciplinary Studies (Psychology and Women’s Studies) and the other in Religion. As an author, Gena has published two books, Cemeteries of the Eastern Sierra (Arcadia Publishing) and From the Family Kitchen (F+W Media), and thousands of articles in print magazines and online publications. Her writings can also be found on her two blogs, Gena’s Genealogy and Food.Family.Ephemera, as well as the GenealogyBank blog. A highly sought-after instructor, Gena has taught material culture and social history at the GRIP Genealogical Institute and the Salt Lake Institute of Genealogy and is a frequent presenter at seminars and conferences throughout the United States and Canada. Her professional associations include the American Quilt Study Group, the Association of Gravestone Studies, and the National Genealogical Society. Gena has conducted research for PBS, HGTV, and the Travel Channel and has collaborated on research for the Gemological Institute of America. Gena’s current research projects focus on American cemeteries, cookbooks, signature quilts, and 20th-century women’s lives.
6:00-6:30pm, Interview with Dawne Slater, AG, CG
Dawne Slater, AG, CG is a genealogist for Ancestry ProGenealogists. She has held the Certificated Genealogist credential for 30 years and is an Accredited Genealogist with an African American research specialty. Dawne has been with Ancestry for 10 years and prior to that was a genealogical reference librarian in the Genealogy Center of the Allen County Public Library (ACPL) in Fort Wayne, Indiana. She is the author of genealogical articles and books and a former genealogical speaker at state and national conferences. She has served on the boards of the Indiana Genealogical Society, the Federation of Genealogical Societies, and the Board for Certification of Genealogists (BCG). Between two stints at ACPL, she and a partner had their own genealogy company for 12 years specializing in client research, publication, teaching and lecturing, and leading research tour groups to Salt Lake City.
7:00-8:00pm, Speaking and Teaching: In-Person vs. Virtual (Willson)
Week 3, 2 March
5:00-5:30pm, Teaching and Speaking: Slides and Handouts (Willson)
5:30-6:00pm, Interview with Alexander Tolksdorf, AG, AGL
Alexander Tolksdorf, AG, AGL is a genealogist and speaker, accredited in the Germany – East region. He has experience researching across Germany, and in Dutch and Eastern European record sets and family lines. His personal family history journey was inspired by a trip to Ellis Island and flourished through correspondence with his great uncle in Germany, who also was an active family historian. All four of his grandparents immigrated to the US in the aftermath of the Second World War, creating a unique research journey for Alex. Through this work, he has extensively researched in Germany, particularly eastern Germany and the former eastern territories of Germany, but also in Ukraine, the Netherlands, Lithuania, Belarus, Poland, and Russia. Alex also has experience researching displaced persons, victims of Nazi persecution, and Soviet repression of individuals. He is comfortable overcoming language barriers, working with the lack of online record access, and lost or missing records. He relies on civil, church, and a plethora of other records for his research, and finds that each can provide illumination and the tools to break down brick walls. Alex believes that standard records only tell part of the story, with the many additional forms of documentation and artifacts providing color and texture to a family history.
Alex graduated from the University of Detroit Mercy and holds an MBA. Alex is a financial analyst at the Ford Motor Company, and is a former President of the Ford Genealogy Club. He regularly speaks to genealogical societies across Michigan and across the US through virtual platforms. He is also active in the Ukrainian-American community of Metro Detroit, serving as a former treasurer of the Ukrainian Graduates of Detroit and Windsor, the chair of the Supervisory Committee of the Ukrainian Selfreliance Michigan Federal Credit Union, a board member of the Ukrainian American Archives and Museum of Detroit, as well as the treasurer and circulation manager of the Detroitski Novyny, the local community newspaper.
Carly Lane Morgan owns Family Tree Notebooks, an organization system based on digital genealogy worksheets. She is a frequent speaker in the field of genealogy and focuses on digital organization, social media, and diversity in family history. She serves on the Diversity, Equity, and Inclusion committee for the National Genealogical Society.
Amy E. K. Arner, CG, specializes in western Pennsylvania research and editing genealogical works. She serves as a content editor for the Association of Professional Genealogists Quarterly and a proofreader for the National Genealogical Society Quarterly. Amy co-edited the North Hills Genealogists [of Pittsburgh] newsletter for twelve years. She completed a Certificate in Editing through the University of Chicago’s Graham School of Continuing Liberal and Professional Studies in 2013. Amy has coordinated an intermediate-level course about Pennsylvania research at several genealogical institutes. She previously served as the secretary of the Association of Professional Genealogists and as the president of its Great Lakes Chapter. In 2015, the Association of Professional Genealogists awarded her its Grahame T. Smallwood Jr. Award of Merit for her service to the organization.
Cathie Sherwood is a professional genealogist and owner of Family History Academy and Ancestor Discovery. Her work spans client research, genealogy education, speaking, business development, and project management. Through Family History Academy, she collaborates with leading genealogy educators to deliver courses, workshops, webinars, and interviews to an international audience. Through Ancestor Discovery, she undertakes client research ranging from family history investigations to complex DNA and documentary research. Cathie regularly presents for genealogy organizations and conferences and has a particular interest in the evolving business opportunities within the genealogy profession.
6:00-6:30pm, Interview with Catherine Desmarais, CG, CGG
Catherine B. W. Desmarais, CG, CGG is a full-time professional genealogist, author, and educator. She owns Stone House Historical Research, specializing in forensic genealogical research for probate, real estate, and military repatriation cases. She established her business as a sole proprietor in 2006 and grew to a business supporting ten employees a decade later. She now brings experience from twenty years in the professional genealogy world. She has served as a BCG trustee since 2024, having earned the Certified Genealogist ® credential in 2011 and the Certified Genetic Genealogist ® credential in 2025. She serves on BCG’s standing DNA committee (since 2019) and served on the committee to revise Genealogy Standards from 2023 through 2025. She is lead author, with Michael S. Ramage, JD, CG, of the book Forensic Genealogy: Theory & Practice. She holds a master’s degree in education and has coordinated courses and taught classes at national genealogical institutes and conferences.
Tanya Teat Foreman is a professional genealogist, historical researcher, and writer dedicated to preserving the ancestral stories that shape families and communities. As founder of Family Matters Genealogy, LLC, she specializes in genealogy with research spanning New England, the Southeast, and the Caribbean. Her work blends archival research, DNA analysis, and narrative storytelling to help clients reclaim their heritage. Tanya is also an educator and public historian, presenting widely on African American and United States history, genealogy, and America 250 topics. She holds a bachelors in Political Science from Rutgers University, a Master’s in History from American Military University and genealogy certifications from Boston University.
Drew Smith is an internationally-recognized genealogy educator, known for speaking, writing, podcasting, and graduate-level teaching. He holds a BS in Electrical and Computer Engineering, an MS in Industrial Management, and an MA in Library and Information Science. Drew is best known for being the co-host of The Genealogy Guys Podcast, the host of the Genealogy Connection podcast, the productivity columnist for the Association of Professional Genealogists Quarterly (APGQ), and one of the founders/admins for The Genealogy Squad Facebook group. He is vice-president of Aha! Seminars, Inc.
Diana Elder, AG is a genealogy professional, lecturer, and author with twenty-three years of research experience. She holds credentials in genealogical research and lecturing through the International Commission for the Accreditation of Professional Genealogists (ICAPGen). Her area of expertise is the United States Gulf South Region, including Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, and Texas.
Diana graduated magna cum laude from Brigham Young University with a bachelor’s degree in education. A lifelong learner and educator, she combines her passion for teaching and genealogy in numerous ways. She wrote the bestselling book Research Like a Pro: A Genealogist’s Guide and co-authored the companion volume, Research Like a Pro with DNA: A Genealogist’s Guide to Finding and Confirming Ancestors with DNA Evidence. She also created the Research Like a Pro study group and e-Course to help researchers put the RLP process into practice. Diana writes regular research tips for FamilyLocket and co-hosts the Research Like a Pro Genealogy Podcast with Nicole.
As the presentation specialist for ICAPGen, Diana worked with a team of Accredited Genealogists to educate researchers interested in the accreditation process. She has recorded several videos for the ICAPGen YouTube channel (https://www.youtube.com/channel/UChBsCS9_M9JN-zdtwReH8LQ). She currently serves on the ICAPGen Advisory Board and as chair of the DNA Committee.
Diana is a member of the National Genealogical Society, the Utah Genealogical Society, and the Association of Professional Genealogists. She specializes in U.S. and DNA research, genealogy consulting, and coaching. Her proximity to the FamilySearch Library in Salt Lake City provides access to its extensive record collections. She especially enjoys helping clients solve family history mysteries.
Shamele Jordan is a professional genealogist, producer, writer, lecturer, and exhibit curator. Her biographical highlights include: award-winning TV producer of Genealogy Quick Start; 2024 African American Genealogy Group Lifetime Achievement Award recipient; 2023 National Genealogical Society SLAM! winner for Street Genealogy: Finding Families in a Philly Parking Space; 2023 NJHC grant recipient for projects on the Underground Railroad and the Green Book; NJ State Library grant recipient, researching Civil War Burials in Lawnside, NJ; Philadelphia’s public access station; researcher for the PBS series Oprah’s Roots: African American Lives I and II; Advisory Board of the National Family Reunion Institute; articles appeared in Afro-American Historical and Genealogical Society Journal, Pennsylvania Magazine of History and Biography Journal of the Historical Society of Pennsylvania, Reunions Magazine, Family Tree Magazine; Vice President of the Genealogical Society of Pennsylvania, co-founder of Black Genealogy Experience, creator of Visualizing the Past, youth genealogy; course lecturer at the Institute of Genealogy and Historical Research, Genealogy Research Institute of Pennsylvania, and the Texas Institute of Genealogical Research, former president of the African American Genealogy Group in Philadelphia; exhibit curator of “Lawnside’s 100th Anniversary Exhibit,” Camden County Historical Society, in 2026, “Voices of the Community: Local Black Preservation-Lawnside, NJ,” Historical Society of Pennsylvania, 2025.
6:00-6:30pm, Interview with Blaine Bettinger, PhD, JD
Blaine Bettinger, Ph.D., J.D., is a professional genealogist specializing in DNA evidence. In 2007 he started The Genetic Genealogist, one of the earliest blogs on the topic. Blaine is the author of The Family Tree Guide to DNA Testing and Genetic Genealogy, and co-author with Debbie Parker Wayne of the award-winning Genetic Genealogy in Practice, the world’s first genetic genealogy workbook. He also co-authored “Genetics for Genealogy” with Judy Russell in Elizabeth Shown Mills’ 2018 book, Professional Genealogy: Preparation, Practice & Standards.
Blaine is or has been an instructor for genetic genealogy courses at the Institute of Genealogy and Historical Research (IGHR), Salt Lake Institute of Genealogy (SLIG), GRIP Genealogical Institute, and Virtual Institute of Genealogical Research. Blaine is a graduate of ProGen Study Group 21, a trustee for the New York Genealogical and Biographical Society, and a member of the DNAngels Board of Directors since 2022 (President since January 2023). He is also the founder in 2017 of Genetic Genealogy Tips & Techniques, a very active Facebook group with approximately 90,000 members.
Jenny Hawran is a dedicated professional in genealogy with a love for research, writing, and education. She specializes in Connecticut records retrieval, and social media management for genealogy organizations. Currently serving as President of the Connecticut Society of Genealogists, Jenny loves mentoring new genealogists and volunteers extensively in the genealogy community. A tech enthusiast, Jenny works by day in local community media production and is active across social media platforms. She uses her degree in Journalism to document her DNA surprise discovery in her blog, Like Herding Cats Genealogy.
Maureen Taylor, The Photo Detective, is sought out by clients all over the world to help them solve their photo mysteries. Her pioneering work in historic photo research has earned her the title “the nation’s foremost historical photo detective” by The Wall Street Journal and appearances on The View, The Today Show, Pawn Stars, and others. Join Maureen as she discusses historical photos and how they fit into your family history on her podcast, The Photo Detective. From ancestor identification to photo preservation, it covers it all; featuring special experts from genealogy, fashion history, photo history, and photo restoration.
Katy Bodenhorn is a professional genealogist and the owner of Katy Bodenhorn Genealogy Research, LLC. She earned a B.A. in Family History & Genealogy from Brigham Young University and has spent over a decade in client research. A national speaker, editor, and writer, she is the former genealogy director for the Historical Society of Pennsylvania in Philadelphia and in addition to her genealogy business is currently the Manager of Academic Programs at Historic Trappe in Montgomery County, PA.
Brian Rhinehart is a professional genealogist and speaker and is the owner of CivilWarRecords.com. He is a graduate of Boston University’s Certificate of Genealogy Research and is a regular researcher for the television show Finding Your Roots. A direct descendant of eight Civil War soldiers, Brian specializes in research and record retrieval for Civil War and War of 1812 soldiers at the National Archives in Washington DC and has retrieved military files for hundreds of clients there.
Marian Pierre-Louis is an educator who specializes in house history research, southern New England (MA, CT, RI) genealogy and historic cemetery research. Marian Pierre-Louis speaks regionally and nationally on the topics of house history research and genealogy. Marian produced and hosted 100 episodes of Fieldstone Common, a history podcast, and 63 episodes of The Genealogy Professional podcast (https://tgp.marianpierrelouis.com/). She has written articles for the Association of Professional Genealogists Quarterly (APGQ), the Afro-American Historical and Genealogical Society (AAHGS) News, as well as book reviews and over 500 articles for online content. Marian is the Online Education Producer for Legacy Family Tree Webinars (https://familytreewebinars.com/) where she produces online genealogy education classes. You’ll find her online each week hosting free live broadcasts at Legacy Family Tree Webinars. Her website, the Northeast House Historian, is a resource for everyone who wants to research the history of their home.
Amber Oldenburg is a genealogist, lecturer, educator, and social media manager with a degree in Family History Research from Brigham Young University–Idaho, where she currently serves as an online instructor in the Family History Research program. With nearly seven years of experience in social media management, she has helped genealogy organizations, educators, and businesses expand their reach, engage their audiences, and promote educational programs through strategic digital marketing.
Amber currently manages social media for several genealogy organizations and businesses, including the Association of Professional Genealogists, the Salt Lake Institute of Genealogy, and other leading genealogy educators and companies. She combines her experience as a professional genealogist with practical marketing strategies to help others communicate effectively online and build meaningful connections within the genealogy community.
5:00-5:30pm, Communicating with Clients and Organizations (Willson)
5:30-6:00pm, Interview with Aimee Cross
Aimee Cross is a professional genealogist based in California with decades of experience in United States research – but many people know her best from her YouTube channel, AncestryAimee (https://www.youtube.com/c/AimeeCrossGenealogyHints).
After more than 30 years of hands-on research, Aimee created her channel to share practical genealogy tips, research strategies, and encouragement with family historians at every level. Her passion for genealogy was inspired by both of her grandmothers, and what began as a personal gift became a lifelong calling, one she now shares with tens of thousands of viewers online.
Through her YouTube channel, research guides, and her client work, Aimee helps people break through brick walls, organize inherited genealogy, and confidently build their family trees. She truly believes that learning about your ancestors should be fun.
Ute Brandenburg, professional genealogist, is a bilingual German American living in Iowa City, Iowa. Educated in Germany, she combines her lifelong immersion in German culture, history, and geography with in-depth knowledge of migration history as well as genealogical sources of both Germany and the United States.
Among Ute’s research interests are German immigration to the Midwest, research in the former Eastern Provinces of Prussia, and Jewish family history. Ute uses DNA to solve some of the most challenging cases of unknown origin of German immigrants and is an expert in resolving unknown parentage cases in Germany.
Ute conducts regular on-site archival research in Germany and Poland, working directly with original records in regional and state archives. She has planned and led heritage tours to Germany for individual research clients and their families.
Ute is the owner of German Genealogy Headquarters, where she offers lectures on German genealogy with a focus on historical context. She also leads the German Genealogy Lab, a study and discussion group for researchers seeking to advance their skills and understanding of German genealogical research.
Class sessions will be held on Tuesdays, February 16-April 13, 5pm-8pm Mountain Time.
Course Coordinator: Katherine R. Willson
Katherine R. Willson of Dexter, Michigan is a 7th generation Michigander who began researching her own family as an 8-year-old Junior Girl Scout earning the now-retired “My Heritage” badge.
She is an engaging and dynamic genealogy lecturer at regional, national, and international events; a full-time researcher specializing in pre-statehood Michigan; a genealogy educator for 25+ years; and the host/moderator of German Genealogy Headquarters’ virtual quarterly symposiums with Ursula C. Krause and Ute Brandenburg.
Katherine is the founder & past President of the Virtual Genealogical Association, past President of the Michigan Genealogical Council, past board member for both the Association of Professional Genealogists and the Genealogical Speakers Guild, and has held numerous leadership roles within Michigan’s genealogical community.
She has taught at the Genealogical Research Institute of Pittsburgh, and has coordinated and taught at the Salt Lake Institute of Genealogy with sessions focused on Midwestern repositories, America’s westward expansion, migration due to U.S. financial panics, and teaching community genealogy classes.
Katherine is the author of the book, The Genealogist’s Guide to Grand Rapids, Michigan (2018) and Family Tree Magazine’s “Research Guide to Michigan” (2022). Her website SocialMediaGenealogy.com offers a Genealogy on Facebook list (a catalog of almost 17,000+ genealogy/history links on Facebook), catalogs of genealogy YouTube channels and genealogy podcasts, and multiple other free resources.
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academy.ugagenealogy.org
September 9, 2026
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